Show up inside the AI answer — not just on Google.
40% of B2B research now happens inside ChatGPT, Perplexity, and Gemini. GEO is how you make sure your brand is in the answer, the shortlist, and the comparison.
Generative Engine Optimization, defined
GEO is the discipline of optimizing content, schema, and external entity signals so generative AI systems — ChatGPT, Perplexity, Gemini, Claude, and Bing Copilot — include your brand inside the answers they generate for buyer-relevant prompts.
SEO earns a click. AEO earns a citation. GEO earns the mention that decides whether you make the shortlist.
Six pillars of the Amplify GEO program
Answer-shaped content
Question H2s, 40–80 word answers, comparison tables — the patterns generative engines extract verbatim.
Entity graph
Wikipedia draft, Crunchbase, G2, Capterra, Product Hunt — the sources LLMs use to train identity.
Co-citation building
Mentions inside listicles, Reddit threads, and high-authority B2B pubs that ChatGPT already trusts.
Schema & JSON-LD
FAQPage, Article, Organization, Service — valid markup retrieval pipelines parse in milliseconds.
Monthly prompt panel
Fixed 12-prompt benchmark across ChatGPT, Perplexity, Gemini, and Claude — measured monthly, reported in plain English.
LLM-referrer attribution
GA4 segments that isolate ChatGPT, Perplexity, and Gemini referrals — so you know GEO is paying back.
A measurable GEO program, not a content calendar
Every Amplify GEO engagement ships with a baseline prompt panel, an entity graph audit, a 90-day content + schema roadmap, and a monthly citation report so you can see whether ChatGPT and Perplexity are actually naming you.