The Blog
Field notes on Executive Awareness, AI sales, GEO/AEO, and founder-led growth — from the team running it daily.
Executive Awareness: The B2B Growth Strategy Replacing Cold Outbound in 2026
Buyers no longer respond to cold outreach. They respond to executives they already trust. Here's how executive awareness is rewriting the B2B playbook.
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How AI Buyer Intent Signals Are Replacing Cold Outreach for B2B Founders
Cold lists are a tax on your team. Intent signals are a multiplier. Here's the modern signal stack and how to use it.
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The LinkedIn Content Strategy B2B Founders Actually Need in 2026
Forget hooks and hustle posts. Founders win LinkedIn by publishing operator POV their ICP actually saves.
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Generative Engine Optimization (GEO): How to Get Your B2B Site Cited by ChatGPT, Perplexity & Gemini
Traditional SEO ranks pages. Generative Engine Optimization gets you cited in the AI answer itself. Here's the playbook.
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The 90-Day Founder-Led Pipeline System (No SDRs Required)
Hiring an SDR team in 2026 is the slow, expensive path. Here's the 90-day system founders run instead.
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How to Get Cited in ChatGPT, Perplexity & Gemini — The 2026 AEO Playbook
Answer engines like ChatGPT and Perplexity don't rank pages — they cite sources. Here's the exact AEO playbook to become one of those sources in 2026.
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AI SDR vs Human SDR: What B2B Founders Should Actually Hire in 2026
AI SDR vendors promise 10x pipeline. Human SDRs cost $90k+ and ramp for nine months. Here's the actual decision framework B2B founders should use in 2026.
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Generative Engine Optimization (GEO) for B2B SaaS — A Practical Playbook
Generative Engine Optimization is the discipline of being visible inside AI-generated answers. Here's the 90-day GEO playbook B2B SaaS teams are running in 2026.
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